JUST B, six boys loaded with freshness, is coming back with its third mini-album, [= (NEUN)], for the first time in seven months.
For JUST B, freshness carries several meanings. In addition to beginning a new series, the group will bring forward new concepts and musical personalities that they have yet to show. Whereas the previous albums demonstrated the passion of rookies through powerful performances and conceptual songs, the third album conveys a message of empathy in addition to showing how much JUST B has grown in a novel way.
Their new message is about “equality”. “NEUN”, the Korean word for “equal”, is the name of the new album, and the “= (equals sign)” in the names of the album and the title track intuitively expresses the message they want to convey.
The title track, <ME= (NANEUN)> is a harmonious blend of rock, hip-hop, and reggae under the theme of “equality” that leaves no room for boredom. ARTMATIC, who has taken part in the production since the debut album, took charge of producing the title track, bringing fresh vibes to the song while maintaining the group’s overarching identity.
Furthermore, the music video solidifies JUST B’s message about what <ME= (NANEUN)> is. The music video shows each member acting the same way in different spaces. While each story is connected, it has its own identity and uniqueness and expresses diversity. The entire music video was filmed in LA, and it captures the free-spiritedness of the youth in vivid colors.
One thing to look forward to is the synergistic effect of collaborating with famous K-POP songwriters. PRISMFILTER, who participated in the album [JUST BEGUN] and drew forth JUST B’s growth as a musician, was the head musical producer of the new album and enhanced its completeness. On top of that, choreographer Choi Youngjun filled the song with various moves to create a compelling performance. For instance, a dance move that resembles a free hug using both arms symbolizes equality and oneness and gives a warm sensation to the viewers. The highlight of the choreography is the ending pose inspired by the sign language that means “sameness”.
As the new album marks the beginning of a new series, the five songs contained in the album, including the title track, solidify the storyline. <DOMINO>, an energetic song based on a powerful guitar riff, announces the start of the album. <Ready or Not>, an R&B song that features the harmony of various musical developments, captivates the listeners’ ears. Tracks No. 4 and 5 are <Cherry on Top>, a hip-hop-based sweet love song, and <Night Stroll>, a fan song, and their diverseness will mesmerize you.
JUST B made a memorable debut in 2021 and has established itself as a fourth-generation K-POP rookie. With the albums released over the past two years, each with a unique message and distinct color, they created a coherent series.
JUST B, who has already demonstrated its unlimited potential, collaborated with songwriters and choreographer who have worked with K-POP artists such as NU’EST and SEVENTEEN this time. They are expected to present an unparalleled musical concept through the upcoming album [= (NEUN)].